The NFL has taken over Central London! Whether you’re heading in for game-day gear or checking out the street interactive experiences, here is everything you need to know about the official flagship pop-up and Regent Street takeover.
For the 2026 London Games series, the main official merchandise hub is located just off Regent Street on Oxford Circus:
- Location: 360–366 Oxford Street, London, W1C 1JN (Right by Oxford Circus / Regent Street)
- Opening Hours:
- Monday – Saturday: 10:00 am – 8:00 pm (or up to 9:00 pm on peak days)
- Sunday: 12:00 pm – 6:00 pm
- What’s inside: Exclusive game-day merchandise, team jerseys, helmet displays, limited-edition collaborations, and photo opps for all teams playing in London.
Regent Street NFL Fan Takeover (Traffic-Free Event)
When the NFL takes over Regent Street for its signature free street festival, Regent Street is pedestrianised from Piccadilly Circus up to Oxford Circus:
- Hours: 10:00 am – 7:00 pm / 8:00 pm
- Highlights:
- Interactive field goals and quarterback throw challenges
- Appearances by NFL legends, cheerleaders, and team mascots
- Live stage entertainment, DJs, and food stalls
- Free entry for all ages
2026 NFL London Game Schedule
- Oct 4: Indianapolis Colts vs. Washington Commanders (Tottenham Hotspur Stadium)
- Oct 11: Philadelphia Eagles vs. Jacksonville Jaguars (Tottenham Hotspur Stadium)
- Oct 18: Houston Texans vs. Jacksonville Jaguars (Wembley Stadium)