I love a trip down memory lane, especially when the destination is The Style Artisan‘s own archives. Digging through old posts, I stumbled on my quick 2019 note about the SEAT Tarraco advert. At the time, I was instantly obsessed with the soundtrack: “Try” by Norwegian jazz duo Bugge Wesseltoft and Sidsel Endresen.

Now, four years later, I realize the advert stood out for more than just its music. The whole style worked together perfectly. The campaign created a mood that still feels current: a mix of luxury, minimal design, and quiet confidence. It offered sophistication, not just a way to get around.

The Enduring “Hot Noir” Style File

That lasting aesthetic inspired me to create a modern style file (like the visual I pulled together). If the Tarraco is the confident, stylish centerpiece of a busy life, what are the objects that complement it? The answer is always minimalism, quality, and striking black-and-white contrast.

• The Soundtrack: At the heart of it all is the essential Bugge Wesseltoft & Sidsel Endresen album. It sets the mood with its calm, atmospheric sound, making it the perfect background for a long drive or a quiet moment.
• The Essentials: These are the pieces that make a quiet but impactful statement. As you can see in the accompanying visuals, the look is refined, intentional, and focused on form:
  • “Soundwaves” Speaker: Quality audio is non-negotiable. A sleek, portable speaker maintains a minimalist aesthetic while delivering rich sound.
  • Timeless Watches: Understated black timepieces that prioritize craftsmanship over complexity. They’re about being purposeful, not flashy.
  • Nordic Throw: Monochrome geometric patterns to introduce texture and contrast. It’s a functional style that keeps your space clean and cozy.

loving the SEAT Tarraco Advert.

The whole collection speaks to a life that is intentional and well-designed. The music catches your ear, but the enduring style is what cements the advert’s place as a classic piece of commercial art.